A few seconds before noon on Monday, Jake Randall began encouraging people watching his livestream on YouTube to start refreshing Walmart’s website on their computers.At his bidding, thousands of people around the country began furiously pounding keys, jostling to get to the front of the retailer’s virtual line for this holiday season’s hottest gift: a video game console. To increase their odds, Mr. Randall recommended that the 8,000 viewers on his livestream also get in line through Walmart’s app on their phones. As the minutes ticked by, a lucky few sent Mr. Randall screenshots of their purchases. Some sent him donations — about $2,000 in total — as thanks for his help. Others were unsuccessful. …
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