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Report claims Amazon collects over a third of seller revenue, bringing in $121B in 2021



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A new study claims that Amazon makes far more from fees on its Marketplace platform than even the cash cow known as AWS. The report says that Amazon’s fees for participating effectively on its store have grown to the point where sellers now give the company about 34% of their earnings — and this has lately become Amazon’s primary revenue stream. The company disputes the report’s findings.
The report, “Amazon’s Toll Road,” by the Institute for Local Self-Reliance, makes two primary claims. First, the ILSR’s researchers say that in 2021 Amazon will bring in some $121 billion from sellers in the form of fees and advertising payments, about 34% of those sellers’ total revenue. That’s twice …

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