Selling Cars, Plus Coffee, Tea or a Fancy Dinner

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Still, the Genesis space joins a handful of branded automotive experience centers in Lower Manhattan. From October until early December, Mercedes sponsored an 8,000-square-foot pop-up space one block north of Genesis House. Just east on 14th Street, Lexus underwrites its three-story, 16,500-square-foot Intersect by Lexus, which contains a cafe, a lounge and a bar, as well as a restaurant that features a rotating chef-in-residence, drawn from kitchens around the world. Downtown, at the Seaport at Pier 17, Lincoln sponsors lifestyle and cultural events that often feature the brand’s array of luxury S.U.V.s. And a bit north on West 26th Street, Lamborghini opened its Lamborghini Lounge, a 5,400-square-foot loft, in May.These are car companies, so all of these spaces a …

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