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This week in TechCrunch Experts: conversational UX, brand building 101, marketing survey



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Before we review the Experts-related articles published over the last two weeks, I want to thank Walter Thompson, Anna Heim, Annie Saunders, Richard Dal Porto and Ram Iyer for sharing ideas, stories and edits that keep this feature on track and moving forward!
Software consulting
(TechCrunch+) Using data-driven techniques to beat the Great Resignation: Dr. Meisha-ann Martin, director of people analytics at Workhuman, wrote about how the pandemic has caused many workers to consider changing jobs. More than half of the respondents in one survey who hope to remain in their current position said “it’s because they like their company and/or co-workers,” she wrote.
Two suggestions: recurring weekly video calls where managers check in make remote employees feel more connected. Also, Martin recommends using “data-driven automation and analytics” to capture employee sentiment. “The best tools will also provide actionable insights that HR and managers …

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