Many brands are using the messaging app Discord to forge a sense of community among their fans. If the fast-food chain Wendy’s can have a Discord with over 60,000 members, why not a viral platform like TikTok?
TikTok teased on Twitter that it was making a Discord server, but then confirmed the news on its own app today. Now, on TikTok’s brand new Discord, you can chat with strangers about… whatever you’d want to talk to a bunch of TikTokers about. Maybe the best way to make Emily Mariko’s viral salmon recipe?
“This server’s just like your for you feed: it’s made for you, some of its comments are spicy, and your parents have no idea what it is,” TikTok wrote in the Discord’s welcome channel. Some of the rules on the Discord include no NSFW content and no buying crypto. Before chatting, you have to indicate by selecting a check-mark reaction that you read the rules — this is common in popular Discords to …
