JD Sports Fashion, Britain’s biggest sports apparel retailer by market value, is taking a further stride into the booming esports arena by striking a commercial partnership with one of the industry’s fastest-growing platforms.Sky News understands that JD has agreed a deal that will see its logo worn by EXCEL ESPORTS’ roster of players who compete in games including FIFA, Fortnite and League of Legends.
The partnership, which will be announced on Friday, has emerged on the same day that JD Sports’ executive chairman, Peter Cowgill, sold half his stake in the Manchester-based retailer, netting him proceeds of more than £20m.
Image:
…
