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3 experiments for early-stage founders seeking product-market fit



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Elise King
Contributor

Elise King is program director of Human Ventures’ entrepreneur-in-residence program and is a member of the firm’s investment team.

At Human Ventures, we have a fund for pre-seed and seed-stage investments, a venture studio and an Entrepreneur in Residence (EIR) program.
Through this work, we’ve discovered a lot about how different founders fulfill their journey of customer discovery and product-market fit. One of the largest challenges for pre-seed and seed stage founders is determining where to start: There are a million things to do. What should you do at each stage?
We interviewed three founders from our portfolio, all of whom ran discovery experiments to find their product-market fit at different stages of their company’s development.
Here’s what they had to share:
Pre-MVP/customer discovery phase: Tiny Organics
Tiny Organics is a plant-based baby and toddler food company on a mission to shape childrens’ palates so they’ll choose and love vegetables from their earliest days. The company raised $11 million in their Series A in 2021 and …

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