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Custom 1951 Mercury Sells at Auction for $1.95 Million



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A customized 1951 Mercury coupe astonished aficionados over the weekend, selling for $1.95 million at the Mecum collector car auction in Kissimmee, Fla., outpacing the vehicle’s presale estimate of up to $1.25 million.The two-tone green coupe — known as the Hirohata Merc for the 21-year-old Japanese American Navy veteran, Masato Hirohata, who commissioned it in 1952 — is a prime example of the custom car scene that blossomed in Southern California at that time.“This sale is a record for a 1951 Mercury, and the highest-selling custom car that wasn’t a movie or TV show car,” John Wiley, manager of valuation analytics at the classic car insurer Hagerty, said on Sunday. “The continuing relevance of the Hirohata Merc thrills us. A car that was customized almost 70 years ago, within the context of an emerging American art form, is still revered today.”Few cars sha …

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