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Google’s Privacy Sandbox targeted by fresh EU antitrust complaint


German publishers are the latest to band together to try to derail or at least delay Google’s “Privacy Sandbox” plan to end support for tracking cookies in Chrome via a complaint to the European Commission.
The Financial Times reports that hundreds of German publishers, advertisers and media and industry groups — including local powerhouse Axel Springer (which publishes titles like Bild and Politico) — have submitted a complaint to the bloc’s competition chief, Margrethe Vestager, arguing that Google’s plan to phase out support for third party cookies from its Chrome browser and replace tracking infrastructure with alternative (and it claims) more privacy-respecting alternatives for ad targeting breaches EU competition law.
This is not a novel …

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