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How Facebook Is Morphing Into Meta



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Mr. Zuckerberg has since turned to Mr. Bosworth for major initiatives. In 2012, Mr. Bosworth was given the task of building out Facebook’s mobile advertising products. After management issues at the Oculus virtual reality division, Mr. Zuckerberg dispatched Mr. Bosworth in August 2017 to take over the initiative. The virtual reality business was later rebranded Reality Labs.In October, the company said it would create 10,000 metaverse-related jobs in the European Union over the next five years. That same month, Mr. Zuckerberg announced he was changing Facebook’s name to Meta and pledged billions of dollars to the effort.Reality Labs is now at the forefront of the company’s shift to the metaverse, employees said. Workers in products, engineering and research have been encouraged to apply to ne …

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