What if the auto industry’s best solution to the chip shortage was not simply making more chips? Suppose we instead got a handle on what might be called “feature bloat” — the tendency, fueled by sales competition, to slather new cars with as much technology as possible?
Surveys show that consumers want — and expect — that their next car will be laden with whiz-bang features, demand that is a driver for the current bloat. CES 2022, which wrapped this week, provides a glimpse of what the future car might hold. Bosch said to expect double-digit annual growth in automotive software until 2030; Panasonic showed off an augmented reality head-up display wi …
