Liquid Death, a water brand that began life in 2018 with a funny video to first test the concept, has grown deadly serious about its growth prospects. The L.A.-based outfit, which sells canned mountain water from the Alps that will “murder your thirst,” has just landed $75 million in Series C funding led by the startup studio Science, which helped launch the company and now owns a “strong minority” position. (Says Science cofounder Mike Jones, “I wish we owned more.”)
We talked earlier today with Liquid Death’s cofounder and CEO, Mike Cessario, a West Coast agency creative-turned-entrepreneur, about the company’s growth. Seemingly, there is a lot to boast about. According to Cessario, Liquid Death is now carried in more than 29 …
