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Mayfair Equity Partners aquires UK adtech platform LoopMe for $120M


Founded back in 2012, the LoopMe adtech/martech startup focused on brand-based mobile advertising, using AI to deliver measurable outcomes for its users. At its height, it had raised $25m equity and $10m of venture debt (which was fully paid off before signing). But there’s a reason for using the past tense. For Mayfair Equity Partners a tech and consumer growth investor, has now acquired a majority stake in LoopMe for $120 million, that will now value the company at close to $200 million. The $10m of venture debt was fully paid off prior to this transaction.
Mayfair’s investment will be used to accelerate growth in core markets such as the United States while expanding into new geographies …

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