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Pinterest’s AR shopping feature expands to include furniture and home décor



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A new Pinterest feature will allow consumers to see what furniture or other home décor items will look like in their own home, using augmented reality (AR). Similar technology has already been put into place by major retailers, like Amazon, IKEA or Wayfair, as well as others in the home design space, like Houzz. In Pinterest’s case, it’s working with a select group of U.S. retailers including Crate & Barrel, Walmart, West Elm and Wayfair, to allow online shoppers to virtually place items in their home using the Pinterest app’s “Lens camera.” If the user then likes what they see, they can proceed to purchase the item directly from the retailer.
This virtual shopping experience for home décor is launching in the U.S. across more than 80,000 shoppable Pins, which makes it Pinterest’s largest AR shopping investment to date.
It’s also the third “Try On” product Pinterest has launched over the past two years. Its first efforts were in the beauty market, with Try On features that allowed consumers to virtually experiment wit …

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