Roku is furthering its investment in its Live TV platform with today’s introduction of a new “Live TV Zone” that will roll out to the main, left-side navigation on Roku devices. The addition is designed to promote and highlight Roku’s live streaming options, which include its rapidly growing live TV channel guide, now offering free access to over 200 live channels featuring news, weather, kids’ content, sports, movies, tv shows, Spanish-language programming, and more.
The company first launched its live TV channel guide in 2020 as part of its broader free streaming hub, The Roku Channel, where Roku owners can also stream ad-supported TV shows and movies. At the time, the guide had provided access to over 100 channels from a branded, purple tile that appeared within The Roku Channel. When launched, users could browse through 12 hours of progr …
