The newsletter monetization platform Substack announced on its blog today that it’s testing video uploads in private beta. Like existing newsletter posts, creators can decide whether they want to keep videos behind a paywall or not. Though this feature is only available to select users at the moment, the company said that it will “be rolling out video to everyone in the coming weeks.”
This feature would add another creative way for newsletter publishers to keep their subscribers engaged. For example, Substack pointed to the famed songwriter Patti Smith, who posted a video of herself performing a piano-accompanied version of her song “Peaceable Kingdom” — she appears to be sitting in her home, singing into her webcam. Other creators have participated in the …
