TechCrunch Experts is off to a great start in 2022!
Growth marketing
(TechCrunch+) After talking to marketing leaders for a year, here’s my advice for CEOs: Rebecca Lynn, co-founder and general partner of Canvas Ventures, wrote about the latest challenges facing growth marketing teams and shared some of the the advice she’s given and received from CEOs and marketing leads. Her post includes commentary from Lauren Weinberg, CMO at Block, One Medical CMO Doug Sweeney, and others.
(TechCrunch+) 5 growth marketing predictions for 2022: Growth marketer Jonathan Martinez shares his growth marketing predictions for 2022, along with advice on incrementality testing, influencer marketing, video ads and other tactics.
When discussing the adtech space, Martinez says, “Of all the platforms being spawned, ones that use artificial intelligence is one I’m keeping a close eye on for the time-saving ability it provides …
