Vitaly Alexandrov
Contributor
Vitaly Alexandrov is a serial entrepreneur and the founder and CEO of Food Rocket, a rapid grocery delivery service.
Since customer-centric digital strategies are now the norm for successful brands, the current focus should be on ways to use new tools and tech to differentiate your brand experience from the competition.
This is not so different from how brick-and-mortar shops operate: Customers walk in and are immersed in specific branding techniques, marketing strategies, and options for connection and personalized interaction.
This is a tried-and-true formula for in-person shopping, so why shouldn’t it be translated to digital storefronts as well? Let’s look at some of the ways that brands can leverage emerging tech to create a powerful, profitable personalization experience.
There are endless statistics about how important it is for consumers to feel like they are getting an individualized experience. Salesforce found that 70% of consumers are far more loyal to brands that understand their needs, and 84% say that they’re mo …
