The scrap between Joe Rogan, Spotify, and their detractors has resurfaced the simmering debate concerning creator monetization.
Given that creators include everyone TikTok performers mega-podcasters, YouTube celebrities, and Instagram influencers, no single revenue model will work for them all. But do creators have to employ all revenue models to make their business math-out?
Being cross-platform can be a boon to creators looking for a larger audience, but doing so quickly becomes too much work than one person can handle.
Creators making enough money from their work to get by, let alone prosper, is something of an Internet holy grail. Substack has one take on the question. YouTube’s revenue-split with select creators is another. TikTok’s creator fund was headline-grabbing, but ultimately far too small compared to the number of extended hands. Is any platform doing a good job?
So how should creators think about monetizing their work today? TechCrunch’s Amanda, …
