The technology needed to electrify and automate cars is coming of age in tandem with the technology that powers augmented reality. Automakers keen on capturing the attention of their customers, and even attracting alternate forms of revenue, are considering the potential use cases of AR, now and in the future. The integrations that are coming to market today are less gimmicky than you’d expect, given the metaverse-fueled hype around AR, and are actually poised to be useful to drivers.
Augmented reality safety features that can help drivers with navigation and detecting possible threats on the road are the first applications that the auto industry is seeing, …
