Posted on

Endgame grabs another cash infusion as product-led growth momentum builds



Share

Product-led sales and growth were big buzzwords last year, and startups are continuing to raise new infusions of capital as they develop their approaches.
In Endgame’s case, the company announced Tuesday it closed on $30 million in Series B funding. The company touts itself as “the world’s first product-led sales platform” and enables software companies to turn customer observations into go-to-market strategies.
Endgame’s product essentially connects the dots between product usage and sales opportunities so that instead of software being sold to executives and funneling its way down to employees that don’t use it, employees are in the driver’s seat — able to try software initially for free and then buy what they like. Revenue teams can tap in …

Read More