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Experts Weekly: Microsegmentation, PMF experiments and personalized shopping



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Growth marketing
(TechCrunch+) 3 experiments for early-stage founders seeking product-market fit: Elise King, director of Human Ventures’ entrepreneur-in-residence program and member of the firm’s investment team, spoke with founders and tells us about finding product-market fit.

Tackling touchpoints on your customer’s path to purchase: Returning contributor Jonathan Martinez shares his thoughts about using segmentation and retargeting to boost conversions:
There are myriad resources that can help you extract valuable insights and knowledge. One of my favorites is the Facebook Ad Library, which is a repository of all the platform’s ads that are currently live. This library not only provides you with competitor intel — it also has valuable intel about others in the same verticals or brands who are simply running a great performance marketing program. Another gold mine is an email repository called Really Good Emails.

(TechCrunch+) 11 ways to make personalized shopping more effective …

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