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Experts Weekly: Recruiting recruiters, crypto marketing, earned media 101



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Growth marketing
(TechCrunch+) Create a social media punch list for cryptocurrency marketing: Facebook began allowing crypto companies to advertise on its platform last December, but marketers should be aware of the limitations. Reporter John Biggs walks readers through the basics and shares a social media punch list.

Create a social media punch list for cryptocurrency marketing

(TechCrunch+) Transform your startup investors into growth marketers without them noticing: Miles Jennings, founder and COO of Recruiter.com, share tips on how founders can subtly encourage investors to become more effective advocates. For example: if you’re trying to hire an important role, ask one of your backers if they can share your job posting with their network.

Transform your startup investors into growth marketers without them noticing

(TechCrunch+) How to grow your organic traffic with earned media: Amanda Milligan, head of marketing at Stacker Studio, dives into an analysis of the short-term impact of earned media, then shares tips for pitch timing, promoting content and incorporating internal linking.

How to grow your organic traffic with earned media

Software consulting

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