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Far From the Big City, New Economic Life



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Research by Rebecca Diamond, an economist at Stanford University, and Enrico Moretti, an economist at the University of California, Berkeley, explains the attraction. They worked out how costs affect living standards in various parts of the country.Workers without a four-year college degree earn little in the Cookeville commuting zone — their income puts them among the poorest 10 percent of households in hundreds of commuting zones across the country. After adjusting for the local cost of living, however, their purchasing power rises to the top 10 percent.Updated Feb. 11, 2022, 10:33 p.m. ETThey can live more comfortable lives than if they moved to a bigger city, like Nashville or Knoxville. According to Ms. Diamond and Mr. Moretti’s work, which is based on data from 2014, the household income of a typical worker who never finished high school in Cookeville is about $43,000. In New York it is $58,000; in San Francisco, $62,000.Still, adjusting for the local cost of living, the workers in San Francisco and New York could afford much less — roughly what someone with an income of $37,000 could buy in a city like Cleveland, which ranks in the middle of the national income distribution. The Cookeville wo …

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