Welcome to my new weekly fintech focused column. I’ll be publishing this every Sunday, so in between posts, be sure to listen to the Equity podcast and hear Alex Wilhelm, Natasha Mascarenhas and me riff on all things startups! And if you want to have this hit your inbox directly once it turns into a newsletter (soon!), sign up here.
The competition between corporate spend management startups is heating up. Here in the U.S., major players include Brex, Ramp, Airbase and now, TripActions.
I have talked at great length with the founders of Brex and Ramp in the past, as well as the individual in charge of that segment within TripActions. It is becoming increasingly clear to me that this is definitely not a winner-takes-all industry.
In January, for example, Ramp co-founder Eric Glyman told me:
I think at times people have sort of bashed us and thought maybe this is a card for tech companies and we have many, but the majority of our custome …







