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Green is the fashion flavor of the week with Rubi Labs’ materials made from captured CO2



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When you think of green, climate-aware industries, you’d be forgiven if fashion isn’t at the top of your list. Rubi Laboratories wants to put a dent in that by creating new, environmentally friendlier fabrics. The company does that by capturing waste CO2 and creating natural textiles, bypassing agriculture and manufacturing. The company claims it is carbon-negative, water-neutral and naturally biodegradable.
Not a moment too soon, either — the fashion industry emits more carbon than international flights and shipping combined, representing around 10% of greenhouse gases every year, the BBC reports. While it’s laudable to make the industry greener, I’d argue that the problem may actually be with the fashion industry itself; in a world where an item of clothing is worn an average of seven times before it is discarded, it seems like the “reduce, reuse, recycle” mantra of greener li …

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