Last year product analytics and digital adoption platform Pendo pulled in $110 million investment from private equity firm Thoma Bravo, and that was not long after a $150 million tranche of funding. So the company — which allows companies like Okta, Salesforce, and Zendesk to onboard new customers or get employees to adopt new software as well as revealing analytics on that uptake — has been in a position to scale up its marketing for a while.
It’s now taking that to the next level with the acquisition of Mind the Product – a platform that many outside observers would call the key community of product managers – which dovetails nicely with Pendo’s mission. Terms of the deal were not disclosed.
Starting in 2010 from London as a global meetup-style community with ProductTank (launched, typically, in a pub), Mind the Product h …
