RudderStack, a platform that focuses on helping businesses build their customer data platforms to improve their analytics and marketing efforts, today announced that it has raised a $56 million Series B round led by Insight Partners, with previous investors Kleiner Perkins and S28 Capital also participating. In total, RudderStack, which was founded in 2019, has now raised $82 million.
With the explosion of data warehouses and advances in machine learning, companies want to build increasingly complex applications that can make use of this data. But, as RudderStack CEO Soumyadeb Mitra argued when I talked to him ahead of today’s announcement, most of the existing customer data pipeline solutions were built for selling to marketing teams, using architectures that make it harde …
