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Shopware, an e-commerce platform that powers 100K brands, raises its first outside funding: $100M from PayPal and Carlyle



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The e-commerce boom that started with the COVID-19 pandemic shows little sign of slowing down, and today a company called Shopware, which provides a set of open source tools to power online shopping experiences for some 100,000 mid-sized and larger brands, is announcing $100 million in funding to capture the opportunity.
The money is notable not just for its nine-figure size, but also because of its context. This is the first outside funding that Shopware has ever raised — it has been bootstrapped and profitable since being founded back in 2000, when e-commerce was really only getting its start — and it’s coming in part from a big strategic backer: the payments behemoth PayPal and Carly …

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