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The New York Times Buys Wordle



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The sudden hit Wordle, in which once a day players get six chances to guess a five-letter word, has been acquired by The New York Times Company.The purchase, announced by The Times on Monday, reflects the growing importance of games, like crosswords and Spelling Bee, in the company’s quest to increase digital subscriptions to 10 million by 2025.Wordle was acquired from its creator, Josh Wardle, a software engineer in Brooklyn, for a price “in the low seven figures,” The Times said. The company said the game would initially remain free to new and existing players.Wordle — the name is a cheeky pun on its creator’s name — has had a striking rise. It first appeared on a no-frills, ad-free website in October, and had 90 users on …

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