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Top subscription app revenue grew 41% in 2021 to reach $18.3 billion


It’s no wonder why mobile publishers are battling to keep more of their subscription revenue out of the hands of platforms like Apple and Google — a new report indicates the top 100 non-game, subscription-based apps saw their consumer spend increase 41% in 2021 to $18.3 billion, up from $13 billion in 2020.
And this represents just a small portion (14%) of the overall revenue from in-app purchases across both apps and games, which totaled $131.6 billion in 2021, according to this latest data from app intelligence firm Sensor Tower.
However, this group’s portion of the market is growing. In 2020, subscription revenue in non-game apps represented just 11.7% of the total consumer spend for the year, for comparison.
Image Credits: Sensor Tower
The report also noted the 41% year-over-year increase in i …

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