The global app market hasn’t yet peaked, according to the latest analysis of the iOS and Android app ecosystem out this week. Global app downloads reached 37 billion in the first quarter of 2022 across iOS and Google Play, up 11% year-over-year according to a report from data.ai (formerly known as App Annie). The largest markets for app downloads in the quarter were India, the U.S., and Brazil, while Mexico, Turkey, and Brazil saw the biggest quarter-over-quarter growth, the firm said.
Consumer spending on apps also grew in Q1. The first quarter of the year again proved to be the biggest ever for consumer spending, which reached $33 billion. iOS apps continued to drive the majority of the app ecosystem’s growth on this front, accounting for 65% of t …
