Over the last couple of weeks, since Russia first attacked Ukraine, we’ve been hearing about loads of tech companies joining businesses from a variety of industries in suspending sales in Russia. It’s been a broad response, and clearly sends a message that companies will not continue to conduct business as usual in the country, but what actual economic impact will these actions have on these companies?
As IDC pointed out in a report published earlier this week, with Ukraine under attack and sanctions being applied to Russia, it will inevitably have some impact on technology companies operating in that part of the world.
“The conflict has halted business operations in Ukraine while the Russian economy is feeling the early impact of Western sanctions. This will strongly affect tech spending in both countries with double-digit contraction of local market demand expected in 2022,” the firm wrote.
In terms of pure numbers, however, Russia and Ukraine together, while large countries, don’t add up to a large percentage of overa …
