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Axios Wants Us to Read Everything in Bullet Points


“We want to be there first,” he said.In December 2020, Axios bought The Charlotte Agenda, a profitable newsletter, for close to $5 million. Using that as a model, Axios has introduced the newsletter format in 14 cities, including Atlanta; Charlotte, N.C.; Nashville; and Philadelphia. It plans to expand to 11 more by summer.Two local reporters were hired in each city to helm a daily newsletter that is a mix of original reporting and an aggregation of articles from other outlets, said Sara Kehaulani Goo, the editor in chief of Axios. (The company recently hired Jamie Stockwell, a New York Times deputy national editor, to oversee Axios Local.)“Even sooner than we expected we saw that was successful from a journalism standpoint — we saw high open rates,” Ms. Goo said.As advertising revenue from the local sites …

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