The cameras, lenses and lighting equipment to shoot even a relatively modest production can cost in the millions of dollars. Rental is often the name of the game, but the latticework of mom-and-pop equipment rentals can be hard to navigate. BoxedUp takes a fresh look at the space, creating a rental marketplace — a Turo or Airbnb for video equipment if you will — where equipment owners can offer up their gear for rent.
The company’s model works by aggregating listings from individual owners, local rental shops and manufacturers, giving content creators access to equipment, and owners a national platform to earn money on gear. For now, the company focuses on the U.S. only, but the investment will …
