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Even an expensive new Mac couldn’t save Apple’s stock today



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It is TechCrunch tradition to look at Apple’s stock price during, and after its major events. Why? Because we enjoy it, and we’re always curious what impact the company’s news has on its actual financial worth. The answer is usually very, very little.
This may surprise you. After all, Apple details its new hardware and software at its confabs, which means that the goods it intends to sell in the coming quarters are being shown off before investor eyes for the first time. Sure, Apple leaks more than it used to, but that doesn’t mean that everything comes out early — its events are still events.
Why don’t investors seem to care about products? It’s a little fuzzy, but data indicates that A …

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