Posted on by

Felicis Ventures’ Aydin Senkut and GP Viviana Faga take you from wedge to TAM at TC Early Stage



Share

Early startup founders may truly believe they’ll become the dominant player and capture their total addressable market (TAM). Most investors aren’t interested unless that number starts with a B. However, despite investor love for entrepreneurs with idealistic goals, the level-headed among us know that there are arduous steps to go from nothing to something huge.
To paraphrase Robert Frost, there are many miles to go before you reap.
When you’re starting out, go ahead — emphatically state your intention and tell potential investors you can conquer the whole market. At the same time, craft a clear, realistic plan that maps out how you’ll advance from selling to your “wedge” (the early, smaller demo …

Read More