As competition heats up for creator talent, Pinterest today announced it was more than doubling its initial investment in its Creator Fund with an additional $1.2 million in a combination of cash grants, ad credits, and other creator resources for underrepresented groups. The comapny last year announced the debut of its $500,000 Creator Fund alongside new content policies and other creator tools. However, even with the fund’s increase and Pinterest’s other creator commitments, Pinterest’s investment remains smaller than the massive efforts from other social giants, including Meta, YouTube, TikTok, and Snap.
After announcing its Creator Fund in April 2021, Pinterest last fall said it would invest another $20 million toward Creator Rewards in the U.S., which would pay creators directly for participating in “challenges.” That effort is not considered a part of the Pinterest Creator Fund, however. Th …
