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Reinvention and Nostalgia: The Project to Remake Twitter



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The Bluesky project would eventually allow for the creation of new curation algorithms, which would show different tweets at the top of users’ timelines than Twitter’s own algorithm. It would give users more choice about the kinds of content they saw, Mr. Dorsey said, and could allow Twitter to interoperate with other social media services.Bluesky grabbed the attention of many technologists who were already working on decentralization. Soon small groups of them were meeting with Mr. Agrawal and Mr. Dorsey on Sundays to discuss the project, according to two participants who spoke on the condition of anonymity to discuss the private meetings, while others traded ide …

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