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Talenthouse flotation finally reveals a $40M exit for EyeEm, Europe’s almost-Instagram



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Talenthouse AG has made a name for itself as an aggregator of content creators, which is then commissioned by brands for their own social media channels. Brands just can’t seem to come up with the same kind of authenticity, so they farm it out in this manner. But business is going well, so Talenthouse is now listing on the SIX Swiss Exchange (ticker THAG) in response to this demand for content creation and ability to tap into the ‘creator economy.’
The move is significant in tech startup terms because in June last year New Value AG (trading as Talenthouse) acquired long-time social photos startup EyeEm. When it launched in 2011, only a ye …

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