For many first-time founders, determining the size of the market in which they hope to compete is one of their biggest challenges.
I haven’t launched a successful startup, but I have helped write several pitch decks. Each time, the team’s collective anxiety increased when we needed to calculate TAM.
It was always the last slide we worked on.
For most products and services, TAM is presented in nine figures or more, but when you’re sitting around a kitchen table eating cold pizza while planning to disrupt a billion-dollar market, these numbers can create a lot of cognitive dissonance.
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