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Too much email? Try Gated, which asks unknown senders to make a donation first


If you aren’t drowning in email these days, you either don’t have an email account or you are a very young person who marketers haven’t discovered quite yet (they will!).
To push back against the assault, a 10-month-old, Bay Area-based startup called Gated has emerged with an approach to help both overwhelmed email recipients and hopefully benefit society at large. The big idea: to force unknown senders to donate to a nonprofit chosen by the email recipient in order to get into their inbox. Want to tell strangers about your event next month, pitch your company, sell your gizmo? That’s fine, but it’s going to cost you — maybe a lot, depending on wh …

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