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TrueCircle scoops $5.5M to use AI to drive recycling efficiency



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UK-based TrueCircle, a computer vision startup founded just last year, has nabbed $5.5 million in pre-seed funding in a bid to bring data-driven AI to the recycling industry to improve recovery rates and quality — with the overarching goal of transforming the economics of waste reuse to shrink demand for virgin materials.
So far the startup has its tech up and running in eight UK waste sorting facilities but is ramping up quickly, with more launches coming in Q2 — when it will be expanding internationally into Europe and the US.
It tells TechCrunch it’s shooting to have some 30-40 customers using its tech within 12 months’ time. 
The pre-seed is notable for its size. The round is led by Chris S …

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