But Peter Singer, a professor at the Center on the Future of War at Arizona State University, said Mr. Fedorov had been “incredibly effective” in calling for companies to rethink their Russia connections.“No celebrity, let alone nation, has ever been more effective than Ukraine at calling out corporate brands to name and shame them into acting morally,” Mr. Singer said. “If there is such a thing as ‘cancel culture,’ the Ukrainians can claim to have honed it in war.”In the 45-minute interview on Zoom, Mr. Fedorov, wearing a loosefitting gray fleece with black zippers, sat in front of a wood-paneled wall. He has gotten about three to four hours of sleep a night, he sai …
