Una Brands, a Singapore-based e-commerce aggregator, has partnered with South Korean peer KlickBrands to expand its footprint in South Korea.
The strategic partnership will help South Korean e-commerce brands grow domestically and make inroads into more countries in Asia. Una, one of the largest e-commerce aggregators in Asia, has already established its presence across Asia, including Singapore, Australia, India, China, Indonesia, Malaysia and Taiwan, since its launch in 2021.
Kiren Tanna, co-founder and chief executive officer of Una Brands told TechCrunch that Una will set aside $100 million for KlickBrands to acquire brands in South Korea. The two companies plan to acquire at least 25 profitable brands with annual revenue of between $1million and $50 million in health, cosmetics, baby, pets, home and living space for the next two years, according to Tanna.
The e-commerce market of South Korea is expected to increase up to $250 billion by 2025. Una says that South Korea, the fifth-largest e-commerce …
