Aemi founders Hieu Nguyen and Kim Vu
Social commerce sellers can be as small as one person selling products to their followers on social media platforms like Instagram or Facebook. Many don’t have a web storefront and instead rely on private messages to take orders and payments. This might not seem like enough to move significant amounts of product, but in many Southeast Asian markets, social commerce sellers are making up an increasingly large portion of e-commerce. In fact, according to a recent Bain report, social commerce accounted for 65% of Vietnam’s $22 billion online retail economy last year.
Despite their combined retailing power, many social commerce sellers cannot buy in bulk directly from brands. Instead, they rely on wholesale aggregators, but that means they may not be able to trace the provenance of their products, said Aemi co-founder and CEO Kim Vu.Â
Aemi was created with CTO Hieu Nguyen to help solve social commerce seller’s supply chain issue …
