Amazon may be attempting to take on Shopify in the west, but in India, it is gearing up to explore social commerce.
Amazon has acquired the Indian social commerce startup GlowRoad in an all-cash deal as the e-commerce giant makes a bigger push into one of its key overseas markets, a source directly familiar with the matter told TechCrunch.
In a statement, an Amazon spokesperson confirmed the acquisition, saying the move will help the company make inroads with its commitment to digitizing the nation’s 10 million businesses by 2025.
The American giant, which has invested over $6.5 billion in its India operations, added: “Amazon continues to explore new ways to digitize India and delight customers, micro- entrepreneurs and sellers and bringing GlowRoad onboard is a key step in this direction.”
“Together with GlowRoad, Amazon will help accelerate entrepreneurship among milli …
