The two titans of the video streaming wars — Netflix and Disney+ — have long resisted commercials, showing a reluctance to have premium series like “Stranger Things” or “The Mandalorian” run alongside commercials hawking dish soap, soda and medications.“No advertising coming onto Netflix — period,” Reed Hastings, one of Netflix’s co-chief executives, said several years ago, a point of view he repeated for some time. “We don’t believe that the consumer experience would be a particularly good one if we had advertising on Disney+,” Christine McCarthy, Disney’s chief financial officer, said in late 2020.But now, the streamers are starting to come around on Madison Avenue.With the pandemic-induced surge of subscriptions showing signs of waning, major media and tech streaming companies are beginning to get bullish on advertising. To reach more people — including those made cost-sensitive by high inflation and subscription overload — streamers are offering …
