Six years later, Jeff Bezos is finally hopping on the TikTok wagon. Today, Amazon Prime has teamed up with Big Spaceship, an independent creative agency, to take its first step in establishing Prime’s presence on TikTok. This new appearance will hopefully create brand affinity and drive consistent engagement with Gen Z, since TikTok usage is currently surging among younger users.
The new Prime channel on TikTok will “streamline the brand voice into one cohesive social feed.” And TikTok will be the first platform for the company to “cultivate its own social media foothold, to be followed by Instagram later this year,” said an Amazon Prime spokesperson.
As of this writing, Amazon Pri …
