In China, live streaming promotion is emerging as a popular way for brands and influencers to reach consumers, challenging the traditional e-commerce model where users browse static pictures, read reviews, and place orders. Arising from this trend are tools that help brands better predict what and how to sell through their live commerce stores.
One of the players providing such software is Zhiyi Tech, a four-year-old company based out of Hangzhou, Alibaba’s backyard, and run by two Carnegie Mellon PhDs specializing in artificial intelligence. The company said it recently raised close to $100 million from three rounds of funding led respectively by GL Ventures — Hillhouse Capital’s early-stage arm, Zoo Capital, Xianghe Capital and CE Innovation …
